BRIT DESIGNER BACKS WORLD AIDS DAY

British Fashion designer Giles Deacon and a host of celebrities are backing Crusaid’s THINK. TALK. ACT.GIVE! campaign this World AIDS Day, December 1st. The campaign calls for the public to consider the issues around HIV and AIDS – such as the link to poverty – with the aim of putting the illness back on the public agenda. The exclusive GILES Eek mascot t shirt will be available to buy from www.thinktalkactgive.org with all proceeds going towards Crusaid’s work around HIV and AIDS in the UK and internationally.

Brit designer Giles Deacon has designed an exclusive t-shirt with all proceeds going towards Crusaid’s work around HIV and AIDS in the UK and internationally. Deacon has incorporated his quirky mascot Eek who features as part of his new jewellery collection.

“People need to be reminded that HIV and AIDS haven’t gone away and that it was not just an illness of the eighties. Fashion is a form of self expression and always gets people talking. By getting Eek ‘protected’ I hope he can inspire many conversations around HIV and AIDS and really get people talking and thinking about this illness– it affects everyone!” said Giles Deacon.

Through its various programmes, Crusaid provides support to adults and children affected by HIV and AIDS living in poverty in the UK and internationally. The Crusaid Hardship Fund alone supports one in three people affected by HIV and AIDS living in the UK. Crusaid does not receive government funding and so therefore relies on the support of its donors and money raised from the charities fundraising events.

Chief Executive, Jordan Hay said, “HIV and AIDS issues appear to have become less of a priority, especially in the UK. So many people are living with the illness and in unimaginable conditions. Our message this World AIDS Day is clear, we all need to think, talk, act and give – HIV and AIDS have not gone away and the issues will remain unless we all come together to do something.”

For details about the Crusaid’s THINK. TALK. ACT.GIVE! campaign visit  www.thinktalkactgive.org.